Our story Began in the Tiny basement Of an ambitious Project during 1970’s In the small town of Ratlam.

We set out to build an establishment that included a bakery and the vision was to produce incredible sandwich breads and rusks. As demand for fresh baked goods increased, we pushed the limits of what our space could handle and we knew it was time to look for a new home. Thanks to fortuitous timing, an existing space became our new factory in the industrial area at MR 10 which was perfect for us.
We moved the entire space from AB Road to across town at MR 10. After reflecting on our time at AB Road unit, we had a chance to expand as it was a much bigger space with all the new and updated equipment. For us that meant not only finding ways to improve our products, but also learning how to operate a world class business. In our experience, it all starts with building the right team culture and demonstrating an immense respect for our clients’ businesses.
Today, with a bigger team of incredible people, we feel we’ve stayed true to our quest to produce the best made breads. We love every facet of the food industry; our amazing customers, our wonderful team, our partnerships, and industry collaborations.
So where to from here…. Only upwards and onwards but in the meantime you’ll find us baking and making the best breads with the best ingredients.

FOUNDER & CEO – Rajeev Chhabra